At 12 years old I sold my first painting. I got several orders from the people at the stables whom’s horses I got to hang out with. It was great, I got to spend time improving my painting skills, for money [1]. After a while, the same people saw my photography and editing and I ended up getting one of my images in an ad campaign for the largest pet insurer in Sweden[2]. This entrepreneurial spirit never went away–through out my teens I sold photography and paintings to contacts all over, some companies. I even ended up drawing some tattoos that are actually ON people to this day which is a pretty crazy thought.

I have always cared a lot, but I can remember the moment I realised my work could actually be impactful for something I believe in–I was going to sell birthday cards with corals to contribute to environmental research on rising sea temperatures. After this ideas was poring, and I haven’t stopped ever since. All of my work and ideas are driven by impact, it spans concentration tools for youths [3], water saving [4] and modular shelving [5] to access to entrepreneurial platforms for youths, horse case, and B2B sustainability [6]. All of the above being exclusively passion projects.

My more professional journey as a freelancer started with a branding/photography/label design project for a kombucha startup [7] the designs ended up on some of the most prestigious restaurants around the city with great exposure [8]. This was ongoing parallel to my bachelors education at KTH, we worked a lot with processes, methodology, research, sustainability and innovation. All with a human focus. I loved the increasing complexity in each project, but I was consistently missing the connection to emerging tech and connecting our projects to innovation on that level.